- Illustration – the promo basically illustrates the ideas/narrative in the song lyrics.
In this video, the images created lyrics are clearly illustrated and no further meanings are portrayed. There is no narrative as such, but the events that take place could be classed as linear as it is chronological.
- Amplification – uses a key idea/image from the lyrics and develops it into a concept within the promo. A link remains between the lyric and the promo.
This video, on the other hand, explores a much deeper meaning. The aggressive lyrics of the track are exploited to help create a video that explores the on-going issue of racially motivated violence in the US. The fact that the two characters in the video are seemingly exhausted from the outset highlights the futility of the violence and suggests the issue has been going on for a long period of time. The narrative of this video is circular, as it finishes where it began.
- Disjuncture – the promo bears no resemblance to the lyric or its meaning (abstract, often seen as ‘arty’ videos).
Finally, the images in this video appear to have no link to the lyrics of the song whatsoever, although the title (‘Can’t Stop’) could possibly link to some kind of mental instability - thus explaining the random images that are portrayed. As with the first video, there is no clear narrative but it could also be classed as multi-stranded and linear.
