Vox Pop

For our vox pop, we asked 8 people a series of 6 questions covering people's favourite genre and what they look for in music videos.

The first question was 'What's your favourite music genre?' which received a varied response, with answers ranging from Pop and Indie to Rock and Hip/Hop (the most popular being the latter). Our chosen genre is Indie Rock, so the results suggest that some of our target audience do listen to this genre

The second question asked was 'What's your favourite music video?'. The favoured promos are all different, obviously differentiating between genres. For example, one answer was 'Close Your Eyes' by Run The Jewels. This video is solely narrative based and uses amplification. The camera shots are relatively simple, and it is mostly shot in one location with the same two characters.

The third question referred to the different types of music video: 'Do you prefer a narrative, a performance or an artistic music video?'. The answers were mainly either narrative, performance, or even a mix of both. This would suggest that a combination of narrative and performance is the optimal choice, as opposed to an artistic video.

Next, we asked about the different styles of narrative: 'Do you prefer amplification, disjuncture or illustration?'. The most popular answer was disjuncture, with a few people opting for amplification as well. This result implies that people prefer more random narratives, that do not necessarily bear any resemblance to the lyrics of a song.

The following question was, 'What do you look for in a music video?'. This garnered a varied response, including answers such as a good performance and a memorable story line, again inferring that combining these two elements effectively is the key to a successful music video.

Finally, we asked the participants where they usually watch music videos. The response to this question was definitive, as every one said that YouTube was the main platform they used - thus making it clear where our video should be exhibited.