1. In what ways does your media project use, develop or challenge forms and conventions of real media products?

Conventions of an Indie Rock Promo

In order to be able to create a suitable promo for an indie rock song, we had to first
research the conventions:

Performance

In general, indie rock is a relatively low-budget genre, so a lot of performance tends to be included. As aforementioned, performance shots can depict the performers in a concert setting with an audience, or in a random location with no audience whatsoever.

Influences

A big influence on our promo was 'Can't Stop' by the Red Hot Chilli Peppers. We wanted to replicate the randomness and disjuncture combined with the performance to keep the promo varied and entertaining.





Another influence was the video for 'Golden Retriever' by Super Furry Animals. The promo features the band members wearing dog costumes, and therefore relating to the title of the song. This was one of the inspirations behind the idea of wearing junk food costumes that link to our song name, 'Junk Food Forever'. This video is solely performance based, however, so our promo differs in that respect.




When designing our digipak, we looked at existing digipaks for inspiration. One that inspired us was, 'Demon Days' by Gorillaz because there are separate panels for each band member. When we made our digipak, we used this idea and had the three band members on three individual panels.

Another digipak that inspired us was 'Babel' by Mumford & Sons. We were inspired by this because it shows all the band members sat together as the main focus. For our digipak, we also incorporated this idea as we have the three band members stood together wearing their costumes.

Our magazine advert was inspired by this poster, again from Mumford & Sons for their 'Sigh No More' album. This poster also features the whole band as the main focus, much like the previous album cover. Similarly to our digipak, we included the whole band together as the main image on the poster.