2. How effective is the combination of your main product and ancillary texts?

Our 3 products have synergetic links between them, drawing from the concept of 'Junk Food' from the title and lyrics of our song. The use of junk food costumes is a common image that is seen in all of the products. These conceptual and visual links help create a brand image that enables easier promotion and makes each element more recognisable individually.

We also ensured that the image of the band stayed consistent as well: In all three materials, each band member is wearing the same clothes and costume. This is another way the package linked together, thus making the artist more distinguishable. Promoting the artist with one image also highlights what sort of artist the band is, and implies what the audience can expect when watching the video and listening to their music. Also, the fact that the design of the advert is the same as the front cover of the digipak connects the two elements very strongly, again making them more recognisable.

Created with Padlet

Our digipak is very effective on its own because it promotes the band and showcases them in a unique way. The product is also appealing to fans of the band, as it offers some special content, like the band member's signatures on their corresponding panels, for example. The inclusion of lyrics might also allow the audience to connect with the song further.

Our poster is also effective on its own because it promotes the band clearly. The use of social media logos is an example of convergence, and helps to promote the band yet more as people will be able to view the band's social media pages and find out more. They can also view their website which provides information on upcoming tours or events. Other songs released by the band will also be available on the website. The use of the Spotify and iTunes logos also gives the audience a place to digitally download the song, which should theoretically increase sales.

The links between the three products are very clear. For example, all three feature the same costumes and typography, while the poster and digipak use the same colours and background - thus making it obvious that they are all part of one promotional package.