3. What have you learned from your audience feedback?

Various methods were used to gather audience feedback throughout the process. The first of these was a 'Vox Pop'. These are used to provide an overall viewpoint on a particular subject by randomly selecting members of the public. They are not planned but instead have honest responses because the interviewees have not heard the questions previously. They are a good way of getting a fast and honest response from many different people. For our vox pop, we asked 8 people a series of 6 questions covering their favourite genre and what they look for in music videos. One useful piece of information received from the interviews was that most people like to see some kind of performance in videos they watch, suggesting we should definitely include performance shots. It was also clear that people enjoy a good narrative along with the performance, especially that of the amplification and disjuncture styles. This lead to our decision of including both performance and narrative shots in our promo. The final question revealed that all of the interviewees watch music videos on YouTube, mainly because of the instant access to a huge number of varying videos.

After presenting our initial ideas, we asked the audience to vote for the idea they liked the most using Poll Everywhere. As is seen below, 50% of people preferred Idea 2, so that was the idea we went with. This feedback was very useful, as we were struggling to decide upon an idea at the beginning of the process.

A similar technique was used to help us decide upon the idea for the ancillary tasks. Three options were given for the magazine advert, and two for the digipak. The results of the poll showed that Option 1 was preferred in both cases, most likely due to the synergy between the two chosen options (both feature the band members in their junk food costumes). After this feedback was received, we were able to develop the ideas further and create a finished product.

Feedback was also gathered on our chosen mise-en-scene, in the form of an online survey. From this survey, we found that the audience liked the idea and choice of costumes as they believed it would make the promo more entertaining. The performance clothing was also deemed appropriate because it adheres to the conventions of an indie rock promo. The props and lighting were approved, too. These results meant that we didn't have to change any of our ideas and were able to continue with our original plans.

The feedback on our raw footage was overall positive, although it was suggested that some of the shots filmed at night appeared grainy due to the low light. In response, we re-filmed these shots during the day, so the issue was no longer apparent. Additionally, we didn't feel that there was enough footage of the band members in their costumes, so another filming session was organised in order to obtain some more shots.

To collect our audience's response to the rough edit of our promo, another online survey was used. The feedback was positive, as each survey response stated that people enjoyed it, particularly the performance and costume scenes. On the other hand, some people did mention that the football scenes were a little long and that it would look better if the sequence was broken up by some different shots.

We got further feedback for our rough edit from Facebook and YouTube. The comments were again very positive and everyone seemed impressed.

The feedback on our rough ancillary tasks was that they both linked together and with the promo conceptually and visually.

To get feedback on our final production and ancillaries we carried out a session with a focus
group. The questions we asked the group were as follows:

• Do you like our video?
• What are the strongest aspects of the promo?
• What is the best features of the ancillaries?
• Is there are clear link between the ancillaries and promo?
• Are there any improvements?
• Would you recommend it to a friend?

The responses were yet again positive: All but one person said that they liked our video. From the information gathered, we found that the narrative sections and the editing were believed to be the strongest aspects of the video. We also discovered that the images of the band wearing the food costumes was the best feature on the ancillaries, and that there is a clear link between the ancillaries and promo. When asked if there were any improvements that could be made, most of them said that none were required. They all said that they would recommend it to a friend as well.




Some more positive responses were received on Facebook when the final edit was shared, and it was felt that the changes had further improved the promo.